Invest in the growing sleep health business
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There is a growing awareness in Indian consumers that a better mattress helps improve sleep, health & wellness.
The recent ‘work from home’ has also made consumers more aware of their beds & mattresses leading to investor interest in good mattress companies worldwide.
Despite the recent online trend in ‘compressed foam’ mattress brands, pocket coil springs have proven to provide the best comfort, support & durability and therefore are used extensively at all homes & hotels worldwide.
As per Redseer – The Indian mattress market would be USD 2.5 Billion ( Rs.18,000 Crore ) in the Home & Living segment (Furniture & Furnishings) by 2022. The spring mattress market would be Rs.2000 Crore (30% of the branded mattress market ) & grow the fastest.
As discerning consumers increasingly look for better quality mattresses, Snoozer – India’s oldest fine spring mattress & box springs beds company offers an unmatched track record, trust & credibility in the upper premium & luxury mattress segment.
A strategic investor would therefore profit from adding this growing ‘ Sleep Business’ to their portfolio.
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