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In pursuite of a good night's sleep
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1985As a small town boy, Manu went to Bombay with an Engineering Degree, Empty Pockets & Big city dreams. However, being jobless & homeless in the big city, he learned to be stoic & resilient.
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1988He worked at a soap factory, sold paints to the automobile industry, worked at a Hotel, eventually being spotted by Reliance Industries & became their agent as a start to his entrepreneurial journey.
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1990Manu had his best night’s sleep at a resort abroad during a conference trip. He wondered why such comfortable beds and mattresses were not available in India?
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1992In pursuit of his dreams, he handcrafted the first mattress in India with nearly a thousand individually pocketed coil springs nestled deep inside.
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1994Snoozer finally came into existence & commenced manufacturing small batches of pocket coil spring mattresses for the first time in India.
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1996India’s most discerning hotelier gave it a thumbs up and the famed The Oberoi Rajvilas was the first hotel in the country to be outfitted with Snoozer mattresses.
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2004The word of the mouth spreads about this niche’ company making exceptionally good beds and mattresses resulting in the majority of the Five Star hotel chains in India choosing Snoozer.
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2006World’s finest mattress manufacturer - Simmons joins hands with Snoozer to market to the hotel industry in India; a subtle indicator of the quality, ethics & values shared by both– a multi-national company and a home grown one.
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2008Snoozer moves into the premium retail mattress market through select dealers nationwide & changes the sale from pushy salesman offering confusing choices to an experiential one by displaying full sized mattresses in a ‘shop-in-shop’ format, enabling customers to take a “Rest Test”.
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2017Snoozer builds India’s largest State-of-the-Art plant spread over seven acres in the peaceful and pollution-free state of Himachal Pradesh.
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2020Post the expansion & macro economic scenarios company came under pressure over the preceding years. Large International & Domestic companies evince buyer interest.
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2021The company decides to keep its independence. Discerning Hoteliers & Home Makers yearning for better quality sleep continue to choose Snoozer . All Natural Luxury Mattresses Pranasleep offering the highest level of comfort & support are launched by us in India.
Afterword: At Snoozer, we’re committed to delivering the most comfortable, durable & affordable luxurious mattress without any celebrity endorsements or the foreign heritage dramas associated with other mattresses. Even though we manufactured the first coil spring mattress in the country, we chose not to compromise on our ethics values to expand relentlessly. We continue to be a ‘niche’ mattress brand preferred by the discerning consumer.
Manu Malhotra
MD, Snoozer Bedding Ltd
