In pursuit of a good night's sleep
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1990Manu had his best night’s sleep at a resort abroad during a conference trip. He wondered why such comfortable mattresses were not available in India?
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1992In pursuit of his dreams, he handcrafted the first mattress in India with nearly a thousand individually pocketed coil nestled deep inside.
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1994Snoozer® finally came into existence & commenced manufacturing small batches of pocket coil mattresses for the first time in India.
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1996India’s most discerning hotelier gave it a thumbs up and the famed The Oberoi Rajvilas was the first hotel in the country to be outfitted with Snoozer® mattresses.
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2004The word of the mouth spreads about this niche’ company making exceptionally good mattresses resulting in the majority of the Five Star hotel chains in India choosing Snoozer®.
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2008Snoozer® moves into the premium retail mattress market through select dealers nationwide & changes the sale from pushy salesman offering confusing choices to an experiential one by displaying full sized mattresses in a ‘shop-in-shop’ format, enabling customers to take a “Rest Test”.
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2017Snoozer® builds India’s largest State-of-the-Art plant spread over seven acres in the peaceful and pollution-free state of Himachal Pradesh.
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2022All Natural Luxury Mattresses Pranasleep offering the highest level of comfort & support are launched by us in India.
Afterword: At Snoozer®, we’re committed to delivering the most comfortable, durable & affordable luxurious mattress without any paid celebrity endorsements, social media hype or the foreign heritage dramas associated with other mattresses. Even though we manufactured the first sleep luxury mattress in the country, we chose not to compromise on our ethics values to expand relentlessly. We continue to be a ‘niche’ mattress brand preferred by the discerning consumer.
Manu Malhotra
